aubrey.lyn.zimmerman
3783 Butte Drive, Apt. 7. Holt, MI 48842
810.278.1995
aubzim@gmail.com @aubzim, LinkedIn: AubreyZimmerman
810.278.1995
aubzim@gmail.com @aubzim, LinkedIn: AubreyZimmerman
education.
Michigan State University, East Lansing, Mich. May 2010
Bachelor of Arts, Advertising; Specialization, Public Relations
G.P.A.: 3.62/4.00; Dean’s List
The American University of Rome, Rome, Italy May-July 2009
International Advertising; Advanced Creative Media
experience.
Marketing and Communications Manager June 2010- Present
Lansing Regional Chamber of Commerce; Lansing, Mich.
Bateman Case Study Competition Team Oct. 2009- March 2010
Michigan State University Public Relations Student Society of America; East Lansing, Mich.
Public Relations Intern Sept. 2009 - Dec. 2009
Lambert, Edwards & Associates; Lansing, Mich.
Usher Staff Director / Supervisor / Usher Sept. 2006 - May 2010
Breslin Student Events Center; East Lansing, Mich.
Fundraising / Event Development Intern Jan. 2009- Oct. 2009
Big Brothers Big Sisters Michigan Capital Region; Lansing, Mich.
skills.
Technology: Efficient in Microsoft Office, Adobe Creative Suites, and Cision; Photography; Social Media including, but not limited to, Twitter, LinkedIn, Facebook and blogging AP Style
affiliations.
Grand River Connection (Special Events Chairperson) March 2011- present
Keep Learning... Our Future Depends on It June 2010- present
Central Michigan Public Relations Society of America (PACE Awards Committee) July 2010- present
Michigan State University Public Relations Student Society of America Sept. 2007- May 2010
Michigan State University, East Lansing, Mich. May 2010
Bachelor of Arts, Advertising; Specialization, Public Relations
G.P.A.: 3.62/4.00; Dean’s List
The American University of Rome, Rome, Italy May-July 2009
International Advertising; Advanced Creative Media
experience.
Marketing and Communications Manager June 2010- Present
Lansing Regional Chamber of Commerce; Lansing, Mich.
- Repositioned and developed new brand image through an updated website, monthly magazine, printed materials and
e-communications - Designed promotional materials for signature events, membership literature and newspaper advertisements
- Established a weekly e-newsletter and video highlight updating members about organization news, events and advocacy
- Sold and placed advertising in the organization’s monthly magazine and e-marketing opportunity with revenues of $5,200 monthly
- Enhanced copy and coordinated design efforts for a more user-friendly website
- Laid foundation for an active social media presence, advocating for the organization and members to more than 3,000 fans and followers
- Categorically listed and organized more than 2,000 members in annual directory; distributed to more than 3,000 regional employees
Bateman Case Study Competition Team Oct. 2009- March 2010
Michigan State University Public Relations Student Society of America; East Lansing, Mich.
- Organized 12 community events educating students and residents on the importance of completing the census and its community impact
- Formulated fact sheets, wrote and edited news releases, media advisories and synopsis for campaign website
- Earned more than $8,500 worth of media coverage on two local news stations, three newspaper publications, two radio stations and a blog
- Developed a 10 page campaign book which reported results and evaluated the campaign’s success
- Received a score of 92/100, the best in MSU Bateman history, and honorable mention in the competition
Public Relations Intern Sept. 2009 - Dec. 2009
Lambert, Edwards & Associates; Lansing, Mich.
- Executed final months of a grassroots campaign to make Michigan the 38th smokefree state
- Clipped and compiled media coverage for more than six clients daily
- Pitched stories, client news and cable show topics to media and state legislators, respectively; published in statewide publications: The Detroit News, Detroit Free Press and Crain’s Detroit Business
- Established social media tactics for Healthy Kids Healthy Michigan, increasing reach to more than 600 supporters
- Drafted and edited letters to the editor, pitch letters and newsletter pieces for the Campaign for Smokefree Air, Michigan Association of Community Mental Health Boards, and blog posts for the Bailey Blog
- Transcribed video and audio interviews for Blue Cross Blue Shield of Michigan
Usher Staff Director / Supervisor / Usher Sept. 2006 - May 2010
Breslin Student Events Center; East Lansing, Mich.
- Directed more than 200 student ushers and supervisors
- Sustained customer service to the nearly 15,000 patrons entering the arena on an event basis
- Organized and provided more than 100 tours for visiting patrons as a knowledgeable and accessible visitor resource
- Maintained attendance, performance and event database for all ushers and supervisors
Fundraising / Event Development Intern Jan. 2009- Oct. 2009
Big Brothers Big Sisters Michigan Capital Region; Lansing, Mich.
- Researched and compiled data lists for potential committee members on event development boards
- Developed social media strategies to expand volunteer prospects and awareness of upcoming events
- Led publicity team by generating press releases and media advisories for organizational news and upcoming events
- Orchestrated three of the largest fundraising events of the year which raised more than $40,000 for the organization
- Drafted and edited letters of solicitation, grant proposals, news releases and media advisories
skills.
Technology: Efficient in Microsoft Office, Adobe Creative Suites, and Cision; Photography; Social Media including, but not limited to, Twitter, LinkedIn, Facebook and blogging AP Style
affiliations.
Grand River Connection (Special Events Chairperson) March 2011- present
Keep Learning... Our Future Depends on It June 2010- present
Central Michigan Public Relations Society of America (PACE Awards Committee) July 2010- present
Michigan State University Public Relations Student Society of America Sept. 2007- May 2010
| AubreyZimmerman_Resume |
